var twcenmt = {
      src: 'sifr/franklin-gothic-heavy.swf'
    };

    // You probably want to switch this on, but read <http://wiki.novemberborn.net/sifr3/DetectingCSSLoad> first.
    // sIFR.useStyleCheck = true;
    sIFR.activate(twcenmt);

      sIFR.replace(twcenmt, {
      selector: 'h1'
      ,css: '.sIFR-root { color: #003366; }'
	  ,wmode: 'transparent'
      ,selectable: true
    });